History of The Farm

Valicoff Fruit Company has been a fruit staple in the beautiful Yakima Valley since 1921, providing quality fruit to grocery outlets and produce stands throughout the world. Valicoff Family Farms is a program that Rob established in order to have a more direct relationship with his customers. He started this program to sell locally to the Pacific Northwest region, allowing consumers to have a better understanding of where their fruit comes from. It is his goal to create a positive experience with his customers and their families, and he is proud to sell quality fruit at an affordable price.