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Valicoff Family Farms was created by Rob Valicoff of Valicoff Fruit Company, a family owned and operated business out of Washingtonā€™s Yakima Valley. The Valicoff family has been in the agricultural business since 1921, with Rob representing the third generation of orchardists.

Since its establishment in 1977, Valicoff Fruit Company has been a fruit staple in the beautiful Yakima Valley, providing quality fruit to grocery outlets and produce stands throughout the world. Valicoff Family Farms is a program that Rob established in order to have a more direct relationship with his customers. He started this program to sell locally to the Pacific Northwest region, allowing consumers to have a better understanding of where their fruit comes from. It is his goal to create a positive experience with his customers and their families, and he is proud to sell quality fruit at an affordable price.